http://www.williamcuttsritchie.com/home daily 1.0 2019-07-08 https://static1.squarespace.com/static/568c6ffb57eb8d622b8beff5/t/5ca50ccd0d9297e2f8ae8cfb/1554320552611/ home - throwback thursdays: moab first descents, mountain bike, and more tv WTB's extended family of early mountain bikers spreads far - planning a road trip, better yet a ride trip, is always easier when you've got a free floor to crash on. Somehow, money spent at the gas pump doesn't seem as steep knowing that once there, cash can be saved for beer rather than bed. Hank Barlow, an original Marin local, mountain biker and friend of WTB, had moved to Moab from Crested Butte after founding Mountain Bike Magazine with his wife Kimberly Schappert. Hank, along with the Canyonlands Fat Tire Festival, made for a perfect excuse for the WTB crew to venture out from Marin. excerpt from WTB.com, link to the full story here https://static1.squarespace.com/static/568c6ffb57eb8d622b8beff5/t/5ca14377652dea0ae5657808/1554072450404/border.jpg home https://static1.squarespace.com/static/568c6ffb57eb8d622b8beff5/t/5cae3029104c7b2ebea2dc66/1554094573085/ home - beautiful idiot: BRETT RHEEDER CONFRONTS DARKNESS AND SEEKS LIGHT IN HIS QUEST FOR PERFECTION THEY FIXATE, FOCUS, ENDURE AND OVERCOME. It can be anything: Riding, saving money, finishing a project, conceptualizing something seemingly ephemeral, reorganizing a morning routine. Big or small, mundane or extraordinary it exists and there are those driving for perfection. Yearning for it. Relishing in the quest, haunted by the result, tormented through the aftermath. Not everybody chooses this route—and yes, ultimately it is a choice, but many do. And those that do can relate. Trudgers of this path are not unflappable, the quest for more is wrought with ups and downs. Roller coasters of emotions, successes, failures and existential re-evaluations. Standing up to try again. Life’s difficult in a fortunate sort of way. excerpt from BikeMag.com, link to the full story here https://static1.squarespace.com/static/568c6ffb57eb8d622b8beff5/t/5cb0ef9aeb39313ff8189001/1554412403793/ home - The Black Collars - evil bikes Pro riders lead demanding lives—contests, results, fanfare, outdoing what couldn’t be done. Historically putting it on the line, time and time again. And it can be fleeting—who pulled what trick where, stomped this, won that. Sponsorship based on numbers. So rather than follow some numbers-based format: (Wins x Followers x Sponsorship) / Profit, we’re introducing the Evil Black Collars—pros that love riding, pushing it just as hard—or harder, and aren't forgetting about the good times either. These guys aren't just clocking in on the regular 9-5 grind, when the work day is done it's all about putting in the overtime and chasing the shred. These are hardworking riders, making it happen in order to keep pushing for perfection on and off the bike. Norbs is an electrician, Bubba works at a motocross precision metal fab shop, Paul is a full-time digger, and Mike works as a product designer for Trust Performance; they have day jobs. Soren gets a hall pass—he’s young enough to aspire to a driver’s license—and it’s easy to think Aggy may gallivant to contests, but he’s got more than a full-time job with us managing content, working on product development, dealer outreach, customer service, and bringing Evil to new markets. excerpt from Evil Bike Co., link to the full story here https://static1.squarespace.com/static/568c6ffb57eb8d622b8beff5/t/5cae1c1deef1a10d92af2fd8/1554909486215/ home - horizon road plus The first of the Road Plus tires and the one to launch the concept for WTB. Just about nobody believed in the concept and it had many things it had to accomplish—had to lure road riders into considering the idea, had to ride very smoothly on road to prove its claimed benefits, had to maintain some lateral traction in dirt to prove its versatility, couldn’t fall apart, couldn’t be heavy, had to work well tubeless, needed to be as compatible as possible within the existing landscape. Not easy. Fortunately, it worked out and we were far too fortunate that Sean Walling and Rick Hunter agreed (months in advance with no physical samples) to launch it under beautiful frames they built by hand for NAHBS 2016, breathing life into the concept. It went on to win a standard Eurobike award, a Eurobike Gold award and quickly ranked as a top seller for WTB. image courtesy of WTB https://static1.squarespace.com/static/568c6ffb57eb8d622b8beff5/t/5cb0e89f9140b7254a5841c1/1555097809822/AK_20161003_AK5_1246.jpg home